If you have a business or product to sell, marketing is an integral part of your success. Marketing is all about getting the eyes of your target market onto your product. There are a variety of different types of marketing from word of mouth, TV ads, Facebook ads and more.
While it has been around for a while, influencer marketing has recently become one of the most popular or viable methods of marketing. Influencer marketing is all about isolating celebrities, athletes or anyone else with a lot of influence, and reaching out to them to help market your product. It could be having an athlete post about your healing balm on Instagram, a model helping to sell your beauty products, or anything in between.
The influencer will be paid and in exchange, the company will get the influencer’s reach and since their fans and followers are often quite supportive, they might purchase the product simply because their favorite star endorsed it. It can be a good way for influencers to make some extra money, and can lead to a lot of sales for a company.
However, the influencer marketing industry is far from perfect, and there are a couple of problems with it. One of the most glaring problems is that influencer marketing generally only markets to a certain population. There are millions of social media users who haven’t had the opportunity to be influencers because they don’t have millions of followers, despite the fact they could definitely help some companies.
Well now, a new blockchain-based influencer marketplace has arrived, and it is finally taking advantage of that segment of social media users, and it’s called Mavin. This article will introduce you to Mavin, look at how it works, and why it is a good solution.
What are Micro Influencers?
In order to understand Mavin, you need to know what micro influencers are. Micro influencers (or nano influencers) are smaller social media accounts, usually with fewer than 5,000 followers, and are generally just “normal people”. Really anyone can be a micro influencer, technically.
So why would any companies or brands want to work with micro influencers over those with millions of followers? Well, there are a few reasons. The first reason is that micro influencers are much more affordable to work with. You can likely work with dozens (or hundreds) of micro-influencers and get numerous posts for the price of one post from a macro influencer.
Another reason for working with micro influencer is because they often have a higher trust level among followers, and can provide a higher rate of engagement, which is an important metric.
What is Mavin?
Now that you know about micro influencers and the benefits they have over macro influencers, let’s learn about Mavin. Mavin is the first nano and micro influencer marketplace that is based on the blockchain. It is a completely decentralized marketing platform that lets companies publish their campaigns for millions of different micro influencers. The amount these influencers will be paid will depend on the quality of the posts as well as things like followers, engagement, reach and more.
The platform also uses A.I and smart contracts, to make sure that everything is fair and verified. It provides a quick, easy and convenient connection between brands wanting to market a product or service, and those wanting to become influencers.
Mavin will not only connect you with the micro influencers, but they will also handle a lot of the workload thanks to A.I systems. These systems will ensure the quality of the posts to ensure companies are happy with the sponsored content. Also, since A.I is still improving, there is also a community of people who will verify the posts of others as well.
Smart contracts handle all the payments and transactions in the platform, and thanks to that and the MVN token, Mavin can provide cheap and instant transactions, and well as easy payment for influencers. Mavin is great for both brands and individuals alike as brands can get more affordable sponsored posts, and “normal” individuals can finally get some rewards and recognition for using their social media platform.
How Does Mavin Work?
So how does the platform actually work? Well, it begins with a company or brand setting up their campaign on Mavin. They will be able to track and manage their campaign in the platform and you will be able to define everything from the duration, to the budget, to the rewards influencers get and what type of influencers you want to be used in the campaign.
Throughout the process of the campaign, the quality verification framework in the platform ensures that the content is always high quality. As you know, quality is incredibly important in social media posts (especially ones that are sponsored) so Mavin ensure that is taken care of. Of course, there are also human verifiers present as well.
Because there are likely going to be hundreds (or thousands) of microtransactions taking place when you work with many nano transactions, the platform uses smart contracts. These will utilize the blockchain to ensure everyone is paid the correct amount for the correct type of work. Mavin will also feature a mobile app and wallet to keep your rewards safe if you are an influencer. As a result, it is a great solution for everyone in the process, from the influencer, to the brand, to the community. If you want to learn more about Mavin, be sure to check out their website or read their whitepaper.
The Team at Mavin
Mavin features a team of impressive experts from a variety of different industries. Daniel Jazbec is the CEO and is an IT specialist with a ton of experience in marketing and finance, as well. The CTO of the company is Giovanni Toma, who has over 20 years of experience in software development. The CMO is Roman Balzan, who is a business professional with a deep knowledge of project management and consulting with start-up businesses. The team is rounded out by Ilona Niederer and Sarah Muller, who are experts in marketing, sales and communication for Mavin.
In conclusion, Mavin could provide a viable solution to many of the problems in the influencer marketing industry. It opens up the industry to thousands of other social media users, which can benefit the public and companies alike. While it is an innovative and new idea using some of the most promising technologies in the world, it is also fairly new, so we must temper our expectations until it has time to prove itself. Either way, there is no denying it could be a game changer in a space that desperately needs it.
Ella Hayes says
Hi dear, I am Ella Hayes. Thanks for sharing your great article. I think, one of the biggest misconceptions about influencers is that they are someone with a large social media following. But an influencer, therefore, is someone who has the power to influence the perception of others or gets them to do something different. Influencers must have a combination of three key factors: reach, contextual credibility, and salesmanship. The higher these three factors, the higher the influence potential of an individual.