Another day, another ICO.
Playtness is not just another ICO, though. It is tapping into the massive market that is fitness. With fitness being all the rage today, Playtness may have a goldmine in its hands.
Powered by smart contracts, the new platform aims to create an ecosystem which improves interaction between users and providers in the fitness industry, as well as provide incentives for individuals to follow through with their fitness programs.
Members of the platform can earn rewards in the form of tokens which act as cryptocurrency. By applying gamification to workout routines and exercise regimens, Playtness hopes to encourage people to maximize their fitness club/gym memberships.
Co-founder and CEO Niv Amar says that up to $10 billion in memberships is wasted by gym quitters – and this is only in the United States! Furthermore, “The greater waste is in the lifetime value of these customers because, once they quit a gym, they usually take themselves out of the fitness ecosystem altogether,” says Amar.
The Playtness app will have the following features:
- Track and manage trainees’ workouts, set fitness goals and plan training schedules accordingly.
- Enables real-time feedback during training sessions.
- Facilitates real-time updating of trainees’ PT token balances, so they can complete gym-related transactions using PT tokens.
- Uses Stigo avatars to compete in social fitness battles.
- Enables access to professional trainer content and product recommendations.
- Promotes interaction with the Playtness community.
- Facilitates a secure, efficient and fully-transparent channel for the purchase of professional training, fitness products and related services.
It will be available for both iOS and Android and have an in-app wallet as well.