Freelance content creation is a huge and always-growing industry, but it is far from perfect. If you have ever worked as a freelance content creator, videographer or writer, you know that there are some problems in the industry. Some of the biggest problems revolve around verifying ownership, tracking utilization of your digital media asset and seeing the history of that asset.
Many digital assets lack secure metadata, which means it is hard to track down where a piece of content really came from, so it’s possible someone else could be profiting off of your hard work and you wouldn’t even know it. However, just like it has helped the financial industry and countless others, blockchain technology has a potential solution for these problems that plague the content/digital asset industry.
This solution comes in the form of a company and platform called Po.et. This article will take a closer look at Po.et and touch on what it is, how it works, why it is a potentially revolutionary solution and so much more.
What is Po.et?
Po.et is a completely open, universal and shared ledger that will record and protect ownership information of digital assets, as well as the metadata. The Po.et platform utilizes the Bitcoin blockchain and the team behind Po.et wants it to become the most globally verifiable record for digital media assets.
They are hoping to revolutionize the publishing industry and reclaim value for everyone in the process including content creators, those who publish the content and even those who consume and enjoy the content. Using Po.et, content creators will be able to generate secure and time stamped titles and register your assets with Po.et. Because the network and platform is decentralized, your attribution remains safe and verifiable. You will never have to worry about content being stolen or getting lost, as the ownership and history will all be transparent and verified.
Also, Po.et is completely open, and provides a communication bridge between publishers and content creators, without the need for a third party. Everything is transparent and open, which is fairly different compared to many options in the space today. Po.et also uses cryptography to ensure that both publishers and creators are able to automate the licensing process without any need for an expensive third party. You can use an existing license, or can create your own, as Po.et is also a very flexible platform for users, too.
The Features of Po.et
Now that you know a bit about Po.et and how they are hoping to revolutionize the content creation and publication space, let’s look a little closer at the features of the platform.
Because the Bitcoin blockchain is public and fully-distributed, Po.et is a completely transparent platform that anyone can access at any time from anywhere. For the first time, creators and publishers have a trustworthy and 100% accurate view of the origin of any digital media asset whether it is an article, a video or anything in between.
With the Po.et network not being run by any single company or entity, it is completely decentralized. As a result, it has no single point of failure, so your data and the records in the platform will always be safe from tampering or deletion.
Thanks to the Bitcoin mining network, which is one of the most powerful computing networks on the planet, the data in Po.et is completely secure. Cryptographic signatures ensure that the integrity of data is guaranteed.
Because of how flexible that Po.et is, you can do many things inside of the platform. You can create your own smart contract or licensing terms, and can even use Po.et without sharing your content if you want to keep it private.
However, one of the other big features is that the platform provides benefits to both content creators and also publishers. While some of the offerings today zero in on being beneficial to one side of the coin, Po.et makes sure that their platform will appeal to both.
For creators, Po.et will allow them to prove that a digital media asset is theirs to prevent plagiarism and publishers will be able to verify the content, and will also love being able to find new content within the platform. Publishes will likely also appreciate the ability to control and manage all of their digital media assets in one convenient place.
Po.et also protects both parties as everything is recorded and verified. Both publishers and creators can verify and prove that they did what they said, without simply having to take each other’s word for it.
The Po.et Token
The Po.et token (also known as POE) essentially serves as the economic layer for the marketplace for Po.et. POE will be used to join a marketplace, used for payment for services on the network and will allow users to vote in protocol improvements within the platform.
They sold $10 million in their crowdsale, which took place back in August in 2017. 50% of the tokens were sold in the token sale, 22% will go to the foundation, 10% each to angel investors and partners, with the final 8% going to the founding team.
The token can be purchased exchanges, but cannot be bought with fiat currency, so you need to purchase another type of cryptocurrency like Bitcoin or Ethereum to be able to make the purchase.
The Team at Po.et
The team at Po.et is made up of media veterans, blockchain entrepreneurs and investors to create a truly diverse team. The CEO is Jarrod Dicker, who is a former VP of innovation and commercial strategy at the Washington Post. Prior to that, he has experience at Time and the Huffington Post, so is a true veteran in the space.
The rest of their team is made up of those who specialize in product design, media, technology, marketing, development and more. In addition to the team, Po.et has several strategic partnerships and advisors on board with decades and decades of experience in a multitude of different industries.
In conclusion, Po.et is hoping to revolutionize the publishing and content creation industry. While it is still young, it shows promise as a potential solution to several problems that plague the space such as plagiarism, inaccurate crediting/sourcing and so many more.